Burberry Craftsmanship Events

Global concept, from 2017

Launched as a global initiative following it’s success at the London Collection: Men’s event held in Burberry’s Regent Street store. The craftsmanship event formats provided unique and exclusive insight into the making of some of Burberry’s most iconic products including the trench coat, scarf and bags. Craftspeople from the brands England factory travelled globally to demonstrate the intricate making of these products in-store, as well as offering monogramming of specific pieces. Personalisation has since become an integral and standard part of Burberry’s e-commerce and retail offering.

Role: event concept & creation including the roll out of global event guidelines | management of makers and artists | materials and equipment sourcing | printed and digital collateral management | reporting