Burberry x Danny Sangra Collaboration

New York, Tokyo, S. Korea, Beijing, London, 2018

To celebrate the launch of an exclusive handbag collection by artist and film director Danny Sangra, Burberry hosted events in key flagship stores, to which Danny travelled and illustrated a limited number of bags live in-store. Each city hosted a launch party, attended by press, VIPs and influencers with live music and DJs by local artists, followed by a consumer focused open activation where the bags were illustrated personally for each client.

Role: Partnership concept & creation | global event strategy & execution | directing global marketing teams | talent and host management | HNW client concept | live music management | collateral management | product and merchandising consultancy