Burberry London Collection: Mens

London, June 2016

An event was held at the brand’s global flagship store, Regent Street. The event celebrated the craftsmanship behind the brand’s iconic products, and kicked off a month of in-store bespoke experiences and personalisation services, launching over the London Collections Men weekend.

Inspired by an English townhouse, giant installations featuring artwork by Luke Edward-Hall filled the atrium of the store bringing to life the rich variety of colours, patterns and textures in the brand’s latest collections.

Role: Event concept & creation support | integration of craftsmanship event format | guestlist management | schedule and working staff list | security and store team management | printed and digital collateral management