Burberry ‘London in Los Angeles’ Show

Los Angeles, 2015

Burberry celebrated its London hometown in Los Angeles, with an event at the iconic landmark Griffith Observatory. British and American flags adorned the tree-lined road leading up the event, admired by guests who then entered a specially created English garden through wrought iron Georgian gates, inspired by the Royal Parks of London.  The landscaped garden, filled with British lavender and roses, provided the perfect setting to watch the sun set over the Hollywood Hills.

The journey continued as guests took their seats in the custom-built show space, to watch the brand’s runway show featuring the Burberry family of models including Naomi Campbell and Jourdan Dunn.

British Burberry music acts George Ezra, Tom Odell, Clare Maguire and Benjamin Clementine flew in from London to perform live tracks during the show.

As the show ended, the First Battalion Grenadier Guards entered the space, which opened up to reveal the iconic Griffith Observatory at the end of the runway. The 19 guards, performing with drums and flutes, led the models and guests outside on an extended runway, leaving the backdrop of the London skyline behind them. The First Battalion Grenadier Guards continued their performance outside while giant digital projections of the guards and the British and American flags illuminated the façade of the Observatory.

Role: Full guestlist and seating management of press, VIP, influencer, buyer, business and clients | event lead for all working staff including; security, door teams, hair & make-up, art direction and hosts | project management of all collateral | creation and delivery of hand-calligraphered tickets | front and back of house photographer management | gifting which included individually monogrammed scarves that were embroidered with guest initials and left on their seat