La Perla IGTV Styling Event

Giorgina Clavarino in Venice, 2020

The fourth of La Perla’s digital styling events was hosted by Giorgina Clavarino, which aimed to move the original At Home IGTV series to a new chapter. Focusing on her favourite places in Venice, Giorgina styled La Perla’s new and core collection with her own personal items, focusing on underwear as outerwear and day to night dressing.

This IGTV gained the highest reach, views, engagement and website click-through’s of any La Perla IGTV to date, demonstrating the importance of creating innovative and frequent content with globally appealing talent.

The event was published on La Perla and Giorgina’s IGTV (Instagram TV) channels and promoted through organic and paid marketing channels.

Video available here: https://www.instagram.com/tv/CDHVKGMB3UP/?hl=en

Role: Talent Acquisition | Project and Post-Production Management | Product Placement, Marketing | Social Media Management