La Perla IGTV Styling Event

Sabina Socol in Paris, 2020

Online styling event hosted by french influencer Sabina Socol, aimed to deliver a new and engaging concept in the absence of physical retail stores. Content focused on Sabina’s favourite La Perla summer wardrobe pieces, including the new washable silk collection and swimwear.

This video was the third in the La Perla IGTV At Home series, and saw record reach, views and engagement through Instagram, as well as website click-through to the website.

The event was promoted through organic and paid marketing. Sabina Socol later posted it on her own IGTV channel, which achieved further reach and uplift of La Perla’s instagram followers.

Video available here: https://www.instagram.com/tv/CB_O1lQhVtE/?hl=en

Role: Talent Acquisition | Project and Post-Production Management | Product Placement | Marketing | Social Media Management