Moncler Genius Launch 2023

London Fashion Week, February 2023

The Art of All, by Roc Nation & JAY-Z pavilion was created as part of The Art of Genius, Moncler 2023 launch event. A 40,000 person event, hosted at Kensington Olympia for one night only.

Redefining the runway in London, the future lineup of Moncler Genius invited guests to experience their creative visions in a multi-sensory live event. Other pavilion collaborations included Pharrell Williams, Adidas, Mercedes and Rick Owens, along with Alicia Keys who performed a live set during the event.

Creative Production by Villa Eugenie, with Event Management by XYZ.

Role: Production Management of the Roc Nation pavillion, on behalf of Villa Eugenie.

The Art of Genius | Roc Nation by JAY-Z Experience. Video by Moncler.