Ralph’s Club Fragrance Campaign
Global campaign filmed in New York, March 2021
Ralph Lauren launched its biggest fragrance to date — Ralph’s Club — supported by a virtual reality club of the same name that was inspired by the Ralph’s Club fashion experience in downtown Manhattan in fall 2019. Ralph’s Club, which launched on ralphlauren.com, in the U.S. and globally.
The fragrance campaign included talent, Gigi Hadid, Luka Sabbat, Lucky Blue Smith, and Fai Khadra. Photographed by Glen Luchford, in black and white.
“Come Together at Ralph’s Club, where icons of style and culture meet. A fragrance curated for the confident, sophisticated man who inspires togetherness. An authentically masculine Eau de Parfum that draws you in with its subtle balance of elegance and irreverence.” Ralph Lauren
The film was created for global marketing and advertising channels, along with short clips and stills for social media channels.
Role: Project and Post-Production Management | Coordination of brand and film director | casting and talent management | schedule and backstage management | post-production and asset delivery support for PR and Marketing | photographer management
Delivered for REDHOUSE
